New Studio By Sally

Studio By Sally, a retailer specializing in professional-quality hair color and beauty products, is set to open its grand opening on March 23, 2023, in Denton, Texas. Located in one of the nation's fastest-growing cities, known for its universities, artsy boutiques, and creative energy, Studio By Sally aims to engage, educate, and empower its customers.

With an innovative "teaching salon" concept, licensed stylist-educators will guide consumers in choosing the right products and teaching them how to apply, customize, and achieve salon-quality looks, ranging from all-over color, lightening and root touch-ups to styling and more. Studio By Sally's service menu is built on the most popular techniques and styles that customers want to learn and do at home. One-on-one services and small group sessions are fun and interactive, and customers will leave with a finished style and the know-how to recreate it at home.

The store also offers free workshops and events, led by top industry brands, that demonstrate key techniques such as creating flawless beach waves or enhancing different hair types.

The store's education-first mindset is evident in the carefully-curated touchpoints throughout the store, aimed at helping customers navigate and shop the vast assortment of professional-quality products. For example, the textured hair care aisle prompts customers to discover their curl type, and the lighteners aisle offers helpful techniques for using hair bleach.

Studio By Sally's grand opening weekend will feature demos from best-in-beauty brands like Wella Professionals and Dashing Diva, product samples, giveaways, and more. Sally Beauty plans to open five additional Studio By Sally locations by the end of 2023.