Cosmo Prof to Host Professional Textured Hair Education

There's growing conversation and public demand for textured hair care education in cosmetology schools and salons throughout the country. While some states are making strides, the industry still has some ways to go. Stylists continue to seek knowledge and consumers continue to struggle to find skilled textured hair stylists. Cosmo Prof is a leading distributor of professional beauty products and education that is advocating for stylists and consumers with a mission to teach and empower them.

Cosmo Prof's educational summit, World of Texture returns for its third consecutive year on February 27, 2023. There will be an emphasis on Curl Type 4, where the education gap proves to be the largest. The event will be centered around exploring this curl type through conversation that provides stylists with the latest offerings and solutions. Classes will cover everything from placement and dimensional color to the art of styling, along with business-focused tips such as how to integrate a "wash and go" service. To bring it all to life, Cosmo Prof is partnering with industry-leading brands like Wella, Rusk, DevaCurl, Curl Wow joining Black-owned brands The Doux, Nu Standard, and Design Essentials which are new brands within the Cosmo Prof product portfoilo. Returning as host is Tashara Parker, an award-winning anchor, reporter, and community-focused storyteller.

Cosmo Prof wants to set stylists up for success from every angle. The distributor is ushering in more than 80 new products for textured hair, including Black-owned brands The Doux, Nu Standard, and Design Essentials, plus additional offerings from Ouidad and DevaCurl, with more launches in the coming months.

Knowing the textured hair community is the fastest growing segment, Cosmo Prof is excited to support stylists with best-in-class education, a more inclusive product offering, and innovative services that fuel business growth. The ultimate goal is for stylists and consumers to feel confident behind and in the chair.